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How to Repurpose Video Content Across Platforms

Tyler Hendricks

In today’s fast-paced digital world, creating high-quality video content takes time, effort, and resources. But what if you could make the most out of every video you produce, reaching different audiences across multiple platforms without having to reinvent the wheel each time? That’s where repurposing comes in.


At Dark to Light Productions, we’re all about working smarter, not harder, and repurposing your video content is one of the best ways to extend the life of your videos, maximize their reach, and save time in the process. Whether you're a small business owner or a marketing professional, repurposing your video content across platforms can help you get the most value out of every video you create. Here's how to do it effectively.


1. Start With a Strong Core Video

The first step to successful repurposing is creating a core video that can serve as the foundation for all your smaller, repurposed pieces. Whether it’s a product demo, a brand story, a tutorial, or an interview, choose a video that has enough substance and flexibility to be split into smaller clips or adapted for different formats.


For example, let’s say you create a 5-minute product explainer video for YouTube. This core video can then be repurposed into several shorter, more digestible pieces. The key is to ensure that the content you’re creating has a clear central message and can be easily adapted for multiple platforms.


2. Break It Into Short Clips for Social Media

Social media thrives on short-form content, so take your long-form video and break it into shorter clips that can be shared across platforms like Instagram, Twitter, Facebook, or TikTok. Focus on key moments or insights that would resonate with your audience in bite-sized chunks. For example:


Highlight a Key Point: If your video discusses five tips for improving productivity, create five separate clips—one for each tip—and post them across your social media channels.


Tease the Full Video: Create a 15-30 second teaser from your longer video, designed to entice viewers to watch the full version. This works especially well on platforms like Instagram or LinkedIn.


Create Snippets for Stories: Instagram Stories, Facebook Stories, and LinkedIn Stories are ideal for sharing snippets. You can even take a behind-the-scenes moment or a fun outtake from the video and post it for a more casual touch.


Keep in mind that each platform has its own preferences for video length and format, so adapt your content accordingly. For instance, Instagram and TikTok favor vertical videos, while YouTube and Facebook work best with horizontal or square formats. Use editing tools to adjust the aspect ratio as needed.


3. Turn Video into Blog Content or Articles

Don’t just stop at social media—your video content can also be turned into written content that drives traffic to your website. After creating a video, transcribe the audio, highlight key points, and turn it into a blog post or article.


For example, if you created a tutorial or an educational video, transcribe the video and expand on the points covered in the video to create a detailed blog post. Not only will this help with SEO (search engine optimization), but it’ll also give your audience more ways to consume your content.


If your video is a client testimonial, you could use the key messages in the video and turn them into a compelling written case study. It’s a great way to reinforce your message and make sure it reaches people who prefer reading over watching videos.


4. Repurpose Video Into Email Content

Email marketing is still one of the most effective ways to engage with your audience, and video is a great way to increase engagement in your emails. After creating your video, consider using it in your email campaigns.


Here’s how:


Embed a Video Thumbnail: Include a clickable thumbnail in your email that links directly to your video on platforms like YouTube or Vimeo. Make sure the thumbnail image is eye-catching and represents the key message of the video.

Highlight Clips in Newsletters: Instead of embedding a long video, consider sharing shorter clips or highlights within your email, directing your subscribers to watch the full video on your website or YouTube channel.

Create a Video Round-Up: If you’ve produced several videos over time, curate a “best of” video roundup in an email, showcasing your most popular or relevant videos for a particular audience.

This approach gives your email subscribers another way to interact with your video content and keeps your emails fresh and engaging.


5. Create a Podcast or Audio Version

If your video content is more informational or conversational, consider converting it into a podcast or audio file for those who prefer listening on the go. You can extract the audio from your video and repurpose it as a podcast episode. It’s a simple process, and platforms like Audacity or GarageBand make it easy to clean up the audio and make it sound polished.


For instance, a video discussing industry insights or an interview with a guest can be easily converted into an audio-only format for podcast platforms like Spotify, Apple Podcasts, or Google Podcasts. This approach broadens your content’s reach and appeals to a new audience who may not typically engage with video content.


6. Use Video Clips in Paid Ads

Repurposing video content for paid ads is an excellent way to drive conversions. If you have a video that’s performing well organically, consider editing shorter clips and using them in Facebook Ads, Instagram Ads, LinkedIn Ads, or YouTube Ads.


You can highlight a key product feature, showcase customer testimonials, or promote special offers through paid video campaigns. The key is to make sure the video is attention-grabbing right from the first few seconds since social media ads often play automatically, and users tend to scroll quickly.


7. Repurpose for Long-Form Content on Different Platforms

Some video platforms cater to long-form content, while others prioritize shorter, more dynamic pieces. Don’t limit your video to one format—adapt your content for different platforms based on their specific strengths.


For example:


YouTube is perfect for longer videos, like in-depth tutorials, webinars, or product demos. If you created a 10-minute product walkthrough, it’s a great fit for YouTube.

LinkedIn often favors longer, thought-leadership-style content, so you could post a full interview or webinar recording on your LinkedIn page to engage with a professional audience.

Facebook can accommodate both short and long-form content, so you can cross-post your video there in various forms—full-length videos for your feed and shorter clips for stories.


Final Thoughts on Repurposing Video Content

Repurposing video content across multiple platforms is an efficient and effective way to extend the value of the videos you create. By breaking down long-form videos into smaller, more digestible pieces, turning them into other forms of content like blogs or podcasts, and adapting them for paid campaigns, you can maximize your reach without creating entirely new content each time.


At Dark to Light Productions, we help our clients make the most out of their video content. We believe in efficiency and creativity, ensuring that every piece of content serves multiple purposes and reaches the right audience.


Ready to get more out of your video content? Let us help you make it happen. Reach out to us today, and let’s start repurposing your way to success!